September 12th, 2014
August 8th, 2014
August 6th, 2014
Let’s face it, sometimes silly sells. And these four, book-ended :15’s for Taco Cabana’s new meal deal promotion are just that…silly. Lucky for us (or was it deliberately planned, hmm?) the taco eating people of Texas seem to like a good giggle with a side of savings. Results have exceed Taco Cabana’s expectations with sales spiking sharply when the spots are on air. Then again, that’s what we’re paid to do.
August 5th, 2014
As a reminder to those who tout “all digital, all the time” nonsense, great ideas are what make a piece of creative special, not the tool/medium it came to life in. Here is a perfect example of what I mean.
Lots of brands have been using Instagram to make themselves interesting and relevant to humanity. Some do it better than others, but none that I know of has done it quite like this.
It’s fun, it’s engaging and teenage cheerleaders all across the country have been eating it up. Such is the power of a good idea.
August 4th, 2014
Think of the advertising agencies you admire. Shouldn’t take long as the list is probably pretty short. I would bet that one of the commonalities between them (aside from great work) is the fact that they usually seem to make the right decision in difficult situations.
I’d say most of the time these decisions get made due to the agency having strong principles that guide it. However it’s one thing to have principles, it’s another to stick to them.
That’s where the brave part comes in.
Here’s a test: Think of the last time your agency took in just one campaign to a big client presentation because it was the one they believed in. The right one. Ok, how about only two campaigns? Both great, but not what the client is expecting?
And these are just everyday creative decisions. What happens when you get to the big, expensive crossroads such as having a client whose bad behavior and poor decision-making becomes cancerous to the agency? Does your agency have the stones to fire them? What if they represented 25 or 30% of your company’s revenue?
Most agencies would tell their people to suck it up and deal. But brave agencies have their eye on the long term and know that they’ll need those people they’re burning out, and that soul they’d be trading, long after said terrible client has come and gone. They also know that if they don’t fire that client today, that client will most likely turn and fire them in the future anyway. Then where will the agency be?
I’ve been in this position and I’ve made decisions that have cost the agency money in the short term. But we’ve always come back stronger, kept our best people loyal and engaged and maintained a clear sense of what we stand for as a company. And when it comes to success, those are some pretty powerful ingredients to have.
I’ve said before that it “isn’t a principle until it costs you money,” but I’m a firm believer as well that a little agency bravery can help you make it back, and more.
July 2nd, 2014
Actually, it’s not really a question at all if you look at the date of my last post here. The good news is that the agency has been really busy the past couple of quarters. All that hard work has resulted in some truly unbelievable growth for our clients. In fact, we’re putting together some great case studies I hope to share in the near future. The Cliff’s Notes version is that nearly every one of our clients were up double digits in the last 12 months.
I’ll start posting the work and results here soon. Unless of course, work gets in the way.
March 5th, 2014
I love cars. As a kid I think I spent more time looking at Porsche 911 Turbo posters than Farrah Fawcett ones (that’s not normal, right?)
Truth is, if I could have a ten car garage I would. But I don’t, so I’ve spent my life admiring from a respectful distance. I’m usually pretty ok with it being this way because car collecting is an expensive sickness that isn’t currently covered under our company policy. Plus on any given week I love something different. Old Porsches, Austin Healy’s, classic Jaguar’s, modern Audi’s…see what I mean? It’s certainly something that would test the patience of even the most forgiving spouse (I love you, M!).
But there’s always been one vehicle that I always come back to: The Series Land Rover. They’re basically tin cans powered by anemic tractor engines and no creature comforts. Most are held together by rust and tape and if they’re not leaking something, they must be dead. But man, they always get me. I love their history, what they’re capable of, and of course, the way they look. And today, I finally get to realize the dream of owning one. Warts and all.
Here’s to living the dream in all its slow, bumpy, non-airconditioned glory.
February 28th, 2014
Despite my ongoing frustration with the Dallas ADDY’s and the lack of 1) decent judges and 2) putting on a fun show, I will cop to the fact that I like winning stuff. Even under lame circumstances.
This years ADDY’s netted us 9 awards including a coveted Judges Choice Award. I have to thank the really great clients we have who allow us to do great, fun work. Interstate Batteries, Service King Collision Repair and the Dallas Farmer’s Market were all winners for us Wednesday night.
February 27th, 2014
This is a great bit for a Swedish hair care product that understands the media environment it’s in. Using sonic sensors and a video panel, the ad “knows” when a train enters the station and shows the woman’s hair blowing around at that moment.
I’m jealous. I love it.
February 26th, 2014
Over the winter we broke an extension to our highly successful “No Battery Lasts Longer” print and TV campaign. The new work includes a couple of large truck executions for Interstate’s commercial trucking division which wanted a little love.
Big shout out to Mike Campau who did all of the photo composition and retouching.